Challenge:
A B2B SaaS company sought to strengthen its online presence and attract more local customers in key cities such as Mumbai, Delhi, and Thane. Despite offering a valuable product, their website was underperforming in local search rankings, leading to low traffic and visibility among potential customers in these target locations.

Strategy:
Vinay Hankare, an AI-powered digital marketer from Adsmagnify, developed a comprehensive local SEO strategy to tackle these issues. The plan focused on optimizing key on-page SEO elements, enhancing the Google My Business (GMB) profile, building local citations, and creating city-specific localized content. Each tactic was designed to increase visibility and drive engagement within the target cities.

Key Actions Included:

• On-page SEO optimization, including title tags, meta descriptions, and schema markup tailored to each location.

• Improving and optimizing the company's Google My Business listing to increase prominence in local search.

• Building authoritative local citations to improve local SEO signals.

• Developing high-quality localized content targeting keywords relevant to Mumbai, Delhi, and Thane.

Results (Within 2 Months):

• 700+ Page Views: The website experienced a sharp rise in traffic, reflecting improved visibility in local search results.

• 165 Total Clicks: The number of clicks increased significantly, indicating stronger engagement from users searching for relevant services.

• 23k+ Total Impressions: The website appeared over 23,000 times in search results, increasing brand awareness across the target locations.

• Average Position 40: The average ranking position in search results saw a major improvement, allowing for greater visibility.

• 0.7% Average CTR: The click-through rate (CTR) increased as users found the content more relevant and engaging.

• 2 Conversions: The local SEO strategy resulted in two conversions, demonstrating how a well-executed local SEO plan can drive real business growth.

Conclusion:
Vinay's tailored local SEO strategy, powered by AI and digital marketing expertise, enabled the B2B SaaS company to significantly enhance its online presence within just two months. The focused approach not only improved rankings and traffic but also drove meaningful business outcomes, including conversions. This case highlights how Adsmagnify’s strategic local SEO efforts can help B2B SaaS companies thrive in competitive local markets.