Case Study
How Adsmagnify Drove ₹22,00,000 Revenue for Ghat Travels With ₹1,30,000 Meta Ad Spend
Case Study
How Adsmagnify Drove ₹22,00,000 Revenue for Ghat Travels With ₹1,30,000 Meta Ad Spend
How Adsmagnify turned ₹1.3 lakh Meta ad spend into ₹22 lakh revenue for Ghat Travels. Through a structured test–scale–optimize funnel, festival-aligned creatives, metro-audience targeting, and urgency-based messaging, we generated 2,744 leads, 290 ticket sales, 50 B2B enquiries, and a 17.16 ROAS for their Dev Deepavali campaign. Real performance. Real numbers. No guesswork.
Client: Ghat Travels
Industry: Travel & Tourism (Dev Deepavali Event)
Platforms Used: Meta Ads
Total Ad Spend: ₹1,30,000
Revenue Generated: ₹22,00,000
ROAS: 17.16
Campaign Duration: October 2025
Overview
Ghat Travels approached Adsmagnify with one goal:
Sell out their Dev Deepavali tour packages and generate high-quality enquiries for their B2B partners.
They’d run campaigns earlier with mediocre results. They wanted performance. Predictable leads. Revenue. And no excuses.
So we rebuilt everything from scratch—audiences, creatives, funnels, ad angles—and engineered a properly structured acquisition system.
Result?
290 tickets sold, 50 B2B enquiries, ₹22 lakh revenue, and a 17.16 ROAS.
The Problems We Identified Before Starting
Most agencies jump into ads blindly. We don’t.
Ghat Travels was struggling because of:
Campaigns optimized for traffic instead of intent
No segmentation between metro vs non-metro buyers
Weak creative messaging not built for impulsive travel buyers
No funnel strategy: just “run ads and hope”
No event urgency or scarcity triggers
Poor retargeting strategy
These issues were killing conversions.
Our Strategy (The Adsmagnify Way)
We executed a three-stage acquisition model, engineered specifically for event-based travel demand.
1. Testing Phase (1–10 Oct)
We tested multiple audiences, formats, angles and creatives:
Metro city targeting (25–45 age group)
Festival-specific creatives (Dev Deepavali theme)
Early bird reel ads
Carousel creatives highlighting pricing & itinerary
One creative combo immediately stood out:
Reel + Carousel combo targeting metros.
This became our scaling base.
2. Scaling Phase (10–25 Oct)
Once we found winners, we aggressively scaled:
Top 3 Performing Ad Sets
Carousel Post (10 Oct)
Leads: 393
CPL: ₹37.77
Carousel Reel 1 (18 Oct)
Leads: 372
CPL: ₹33.49
Carousel Reel 2 (18 Oct)
Leads: 370
CPL: ₹23.98 (lowest CPL)
We pushed budgets into the best performers and duplicated winning ad sets with scarcity angles:
“Few Seats Left”
“Last Batch Before Dev Deepavali”
This triggered urgency and conversion spikes.
3. Retargeting Phase (27 Oct)
We built retargeting pools:
75% video viewers
Lead form openers
Ad engagers
The audience size wasn’t large enough to scale profitably, so we killed the retargeting campaign early.
(High CPL, low returns — we don’t burn money just to “look good.”)
The Exact Numbers (From Ads Manager)
Total Leads Generated: 2,744
Average CPL: ₹39.59
Total Impressions: 16,19,028
Total Reach: 6,36,689
Revenue from Meta Campaign: ₹22,00,000
Additional B2B Enquiries: 50
Tickets Sold: 290
Ghat Travels confirmed these numbers over WhatsApp after the event.
Why This Worked (And Why Most Agencies Fail Here)
Because we didn’t run ads.
We built intent architecture.
Contextual creatives aligned to cultural timing (Dev Deepavali demand spike)
Audience architecture that matched real buyer behaviour
Scaling rules that moved budget into winners daily
Scarcity-driven messaging designed for travel urgency
Aggressive optimization with no emotional attachment to bad campaigns
Clean analytics and measurement
Most agencies spray money. We allocate money like investors.
That’s why we hit a 17.16x ROAS.
Client Feedback
“We did ₹22L revenue from the Meta campaign and sold 290 tickets.
Plus B2B enquiries generated 50 leads.
Event was a huge success.”
This is exactly what they told us on WhatsApp after the event.
What This Means for Other Travel Brands
If your travel or tourism business depends on:
Seasonal spikes
Event-based travel
Destination packages
Last-minute buyers
Metro city target groups
…then your growth will come from structured Meta funnels like this — not random boosted posts.
The market rewards precision, not noise.
Conclusion
Adsmagnify didn’t just promote the event.
We engineered the demand, optimized the funnel, and created repeatable revenue for Ghat Travels.
From ₹1.3 lakh in ads → ₹22 lakh revenue.
Without gimmicks. Without inflated numbers. Without excuses.
If you want performance like this, stop hiring agencies that “run ads.”
Hire a partner that builds systems.
This is the Adsmagnify difference.
Client: Ghat Travels
Industry: Travel & Tourism (Dev Deepavali Event)
Platforms Used: Meta Ads
Total Ad Spend: ₹1,30,000
Revenue Generated: ₹22,00,000
ROAS: 17.16
Campaign Duration: October 2025
Overview
Ghat Travels approached Adsmagnify with one goal:
Sell out their Dev Deepavali tour packages and generate high-quality enquiries for their B2B partners.
They’d run campaigns earlier with mediocre results. They wanted performance. Predictable leads. Revenue. And no excuses.
So we rebuilt everything from scratch—audiences, creatives, funnels, ad angles—and engineered a properly structured acquisition system.
Result?
290 tickets sold, 50 B2B enquiries, ₹22 lakh revenue, and a 17.16 ROAS.
The Problems We Identified Before Starting
Most agencies jump into ads blindly. We don’t.
Ghat Travels was struggling because of:
Campaigns optimized for traffic instead of intent
No segmentation between metro vs non-metro buyers
Weak creative messaging not built for impulsive travel buyers
No funnel strategy: just “run ads and hope”
No event urgency or scarcity triggers
Poor retargeting strategy
These issues were killing conversions.
Our Strategy (The Adsmagnify Way)
We executed a three-stage acquisition model, engineered specifically for event-based travel demand.
1. Testing Phase (1–10 Oct)
We tested multiple audiences, formats, angles and creatives:
Metro city targeting (25–45 age group)
Festival-specific creatives (Dev Deepavali theme)
Early bird reel ads
Carousel creatives highlighting pricing & itinerary
One creative combo immediately stood out:
Reel + Carousel combo targeting metros.
This became our scaling base.
2. Scaling Phase (10–25 Oct)
Once we found winners, we aggressively scaled:
Top 3 Performing Ad Sets
Carousel Post (10 Oct)
Leads: 393
CPL: ₹37.77
Carousel Reel 1 (18 Oct)
Leads: 372
CPL: ₹33.49
Carousel Reel 2 (18 Oct)
Leads: 370
CPL: ₹23.98 (lowest CPL)
We pushed budgets into the best performers and duplicated winning ad sets with scarcity angles:
“Few Seats Left”
“Last Batch Before Dev Deepavali”
This triggered urgency and conversion spikes.
3. Retargeting Phase (27 Oct)
We built retargeting pools:
75% video viewers
Lead form openers
Ad engagers
The audience size wasn’t large enough to scale profitably, so we killed the retargeting campaign early.
(High CPL, low returns — we don’t burn money just to “look good.”)
The Exact Numbers (From Ads Manager)
Total Leads Generated: 2,744
Average CPL: ₹39.59
Total Impressions: 16,19,028
Total Reach: 6,36,689
Revenue from Meta Campaign: ₹22,00,000
Additional B2B Enquiries: 50
Tickets Sold: 290
Ghat Travels confirmed these numbers over WhatsApp after the event.
Why This Worked (And Why Most Agencies Fail Here)
Because we didn’t run ads.
We built intent architecture.
Contextual creatives aligned to cultural timing (Dev Deepavali demand spike)
Audience architecture that matched real buyer behaviour
Scaling rules that moved budget into winners daily
Scarcity-driven messaging designed for travel urgency
Aggressive optimization with no emotional attachment to bad campaigns
Clean analytics and measurement
Most agencies spray money. We allocate money like investors.
That’s why we hit a 17.16x ROAS.
Client Feedback
“We did ₹22L revenue from the Meta campaign and sold 290 tickets.
Plus B2B enquiries generated 50 leads.
Event was a huge success.”
This is exactly what they told us on WhatsApp after the event.
What This Means for Other Travel Brands
If your travel or tourism business depends on:
Seasonal spikes
Event-based travel
Destination packages
Last-minute buyers
Metro city target groups
…then your growth will come from structured Meta funnels like this — not random boosted posts.
The market rewards precision, not noise.
Conclusion
Adsmagnify didn’t just promote the event.
We engineered the demand, optimized the funnel, and created repeatable revenue for Ghat Travels.
From ₹1.3 lakh in ads → ₹22 lakh revenue.
Without gimmicks. Without inflated numbers. Without excuses.
If you want performance like this, stop hiring agencies that “run ads.”
Hire a partner that builds systems.
This is the Adsmagnify difference.
How Adsmagnify turned ₹1.3 lakh Meta ad spend into ₹22 lakh revenue for Ghat Travels. Through a structured test–scale–optimize funnel, festival-aligned creatives, metro-audience targeting, and urgency-based messaging, we generated 2,744 leads, 290 ticket sales, 50 B2B enquiries, and a 17.16 ROAS for their Dev Deepavali campaign. Real performance. Real numbers. No guesswork.
Client: Ghat Travels
Industry: Travel & Tourism (Dev Deepavali Event)
Platforms Used: Meta Ads
Total Ad Spend: ₹1,30,000
Revenue Generated: ₹22,00,000
ROAS: 17.16
Campaign Duration: October 2025
Overview
Ghat Travels approached Adsmagnify with one goal:
Sell out their Dev Deepavali tour packages and generate high-quality enquiries for their B2B partners.
They’d run campaigns earlier with mediocre results. They wanted performance. Predictable leads. Revenue. And no excuses.
So we rebuilt everything from scratch—audiences, creatives, funnels, ad angles—and engineered a properly structured acquisition system.
Result?
290 tickets sold, 50 B2B enquiries, ₹22 lakh revenue, and a 17.16 ROAS.
The Problems We Identified Before Starting
Most agencies jump into ads blindly. We don’t.
Ghat Travels was struggling because of:
Campaigns optimized for traffic instead of intent
No segmentation between metro vs non-metro buyers
Weak creative messaging not built for impulsive travel buyers
No funnel strategy: just “run ads and hope”
No event urgency or scarcity triggers
Poor retargeting strategy
These issues were killing conversions.
Our Strategy (The Adsmagnify Way)
We executed a three-stage acquisition model, engineered specifically for event-based travel demand.
1. Testing Phase (1–10 Oct)
We tested multiple audiences, formats, angles and creatives:
Metro city targeting (25–45 age group)
Festival-specific creatives (Dev Deepavali theme)
Early bird reel ads
Carousel creatives highlighting pricing & itinerary
One creative combo immediately stood out:
Reel + Carousel combo targeting metros.
This became our scaling base.
2. Scaling Phase (10–25 Oct)
Once we found winners, we aggressively scaled:
Top 3 Performing Ad Sets
Carousel Post (10 Oct)
Leads: 393
CPL: ₹37.77
Carousel Reel 1 (18 Oct)
Leads: 372
CPL: ₹33.49
Carousel Reel 2 (18 Oct)
Leads: 370
CPL: ₹23.98 (lowest CPL)
We pushed budgets into the best performers and duplicated winning ad sets with scarcity angles:
“Few Seats Left”
“Last Batch Before Dev Deepavali”
This triggered urgency and conversion spikes.
3. Retargeting Phase (27 Oct)
We built retargeting pools:
75% video viewers
Lead form openers
Ad engagers
The audience size wasn’t large enough to scale profitably, so we killed the retargeting campaign early.
(High CPL, low returns — we don’t burn money just to “look good.”)
The Exact Numbers (From Ads Manager)
Total Leads Generated: 2,744
Average CPL: ₹39.59
Total Impressions: 16,19,028
Total Reach: 6,36,689
Revenue from Meta Campaign: ₹22,00,000
Additional B2B Enquiries: 50
Tickets Sold: 290
Ghat Travels confirmed these numbers over WhatsApp after the event.
Why This Worked (And Why Most Agencies Fail Here)
Because we didn’t run ads.
We built intent architecture.
Contextual creatives aligned to cultural timing (Dev Deepavali demand spike)
Audience architecture that matched real buyer behaviour
Scaling rules that moved budget into winners daily
Scarcity-driven messaging designed for travel urgency
Aggressive optimization with no emotional attachment to bad campaigns
Clean analytics and measurement
Most agencies spray money. We allocate money like investors.
That’s why we hit a 17.16x ROAS.
Client Feedback
“We did ₹22L revenue from the Meta campaign and sold 290 tickets.
Plus B2B enquiries generated 50 leads.
Event was a huge success.”
This is exactly what they told us on WhatsApp after the event.
What This Means for Other Travel Brands
If your travel or tourism business depends on:
Seasonal spikes
Event-based travel
Destination packages
Last-minute buyers
Metro city target groups
…then your growth will come from structured Meta funnels like this — not random boosted posts.
The market rewards precision, not noise.
Conclusion
Adsmagnify didn’t just promote the event.
We engineered the demand, optimized the funnel, and created repeatable revenue for Ghat Travels.
From ₹1.3 lakh in ads → ₹22 lakh revenue.
Without gimmicks. Without inflated numbers. Without excuses.
If you want performance like this, stop hiring agencies that “run ads.”
Hire a partner that builds systems.
This is the Adsmagnify difference.
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